This is how we do it.
Creating a beautiful website is the first step in earning new customers. While beauty is only skin deep, the appearance of your website or websites will immediately tell visitors more about you than your words. A site that incorporates modern design elements, optimized images, and other multimedia is much better at converting customers than a site that looks like it’s from 1996. As a result, the appearance of your website plays a huge role in its success! This includes incorporating responsive design into your site.
Responsive design is the technique of making your website re-size itself to fit on the screen of any device. Whether someone’s looking at your site through an iPhone or a 27″ desktop monitor, they’ll still get a great, easy-to-use experience. That experience — often called “user experience” — is the first step in getting a new customer. When they see you have a sleek and attractive website right off the bat, you’ll be able to keep someone on your site. But a good-looking website is just the beginning. To improve the user experience, you also need clear navigation.
Navigation is the part of your site that lets people find what they want. Modern websites have simplified navigation to work on desktops and mobile devices. One of the most popular and effective navigation elements is the breadcrumb. Breadcrumb navigation got its name because it links to every page someone’s viewed as they continue through your site — kind of like when Hansel and Gretel left a trail of breadcrumbs to follow in their fairy tale.
With breadcrumb navigation, your site users can jump back to any page they’ve previously seen. Ecommerce websites can let someone go from a product page to a category page with one click. If you profit through lead generation, you can use breadcrumbs to get users from information pages to index pages so they can read more about the same topic. Breadcrumbs are just the beginning, though. You can also use mega menus like the one we have in our header. These menus feature big text, links to information centers, and additional links to specific topics.
With hundreds of other navigation styles available, there’s no right or wrong answer. It’s all about what works for your brand in terms of providing a stellar experience to your users. Giving your customers a great experience has another benefit, too — you hold their attention.
Once you have a visitor on your site, it’s crucial that you keep their attention. If you lose it, your visitor will leave your site and you’ll miss out on a new sale. Attention is valuable because it keeps someone focused on your brand, products, and/or services. If you want to make a sale, you need someone’s attention on your website. With that in mind, different companies can hold attention in different ways. Most of them choose to do it through compelling content. Video marketing is especially strong at holding someone’s attention since video is such a great visually-oriented medium. Video empowers you to summarize complex ideas in a matter of minutes instead of forcing visitors to read long pages of text. While text can get boring after a few seconds, video keeps your visitors enthralled from start to finish.
Downloadable content is another great way to keep someone’s attention. Most downloads can consist of a .zip file full of resources or a text-based PDF packed to the brim with insider information. This content is ideal for earning new leads as well since you can gate it and ask someone for their email address before they download. Infographics keep people’s attention by presenting industry-related data to your visitors with simplified, easy-to-understand visualizations.
Even though hundreds of new infographics come out every day, you can still earn traffic, attention, and even links for infographics by holding yourself to a higher quality standard than your competitors. That’s because every customer demographic in the world can appreciate hard work. When you focus that hard work into infographics, you can earn some great rewards — especially when it comes to holding your customers’ attention! Once you have your visitors’ attention locked down, it’s time to give them a sense of direction on your page.
Direction refers to showing someone how they can proceed on your page. 99% of the time, this is going to be someone scrolling down your page. Vertical scrolling is the most common form of progression on any website in the world because it’s so simple, intuitive, and useful. The catch is when you use vertical scrolling on your mobile site design. While desktop users can use a mouse or scrollbar to progress through your page, mobile visitors use their fingers. That means your mobile-side pages should be easy for someone to tap, hold, and swipe so they can scroll just like your desktop users.
This takes us back to the concept of responsive design. Responsive design may mean that your site visitors get the same great experience, but how they get that experience is completely different. Your desktop-compatible site might use mega navigation in the header with lots of drop-down menus and big, eye-catching visuals.But that’d be too much content in one area for a mobile site.Instead, mobile sites should have a hamburger menu — a navigation style that lets users tap a button, open a large menu, and choose their next page from there.
Hamburger menus get their name from their distinctive symbol that is almost universally used on mobile sites. You may recognize it as looking something like this: ☰
With that in place on your mobile site, you can be sure users can tap to navigate to any part of your website on a mobile device.
Action is the ULTIMATE goal of earning any new visitor to your website. But visitors won’t act if you don’t encourage them! That’s why it’s so important to use a call to action (CTA) at the end of every single page on your site. A CTA acts as instructions from you to your visitor telling them what they should do next to get one step closer to becoming a customer.
While that may sound bossy, studies have proven that CTAs dramatically increase conversions in every online business model from lead generation to nonprofit donations. Whether you want to get someone to a contact page or have them make a purchase, CTAs have to be included in your web design for you to succeed online! CTAs can take the forms of text links, image links, buttons, form fields, and more. While CTAs work for every single business, it’s rare for any two companies to succeed using the same CTA. That takes time, revisions, and editing your web design to make it perfect — something the Fly Moose Media web design team has nailed down to a science.
Working in your best interests, Fly Moose Media’s web designers will create a website or websites that fulfills all five of these tenants to make sure you succeed online. We’ll even test it to make sure you get as many customers as possible every single day!
Are you ready to grow your business online? At Fly Moose Media, we know what it takes to turn websites into a money-making marketing tool. With our team of experts, we’ll give you the sleek, attractive, and functional website that gets results. Contact us today to get the best website for your company!